Senior Marketing Leader Who Builds Stories That Move Markets and Drive Revenue

CORE COMPETENCIES

Narrative Strategy — Building the systems that unify brand, thought leadership, and product marketing into a single coherent market position.

Brand and Messaging — Defining the values-based positioning that makes a company distinct and difficult to replicate, regardless of competitive feature parity.

Revenue-Driven Storytelling — Translating complex technology into narratives that move buyers, influence executives, and create measurable pipeline impact.

Creative Direction — Leading creative teams with a designer's eye and a strategist's brief. Craft matters, but only when it serves the story.

Executive Media and Voice — Building thought leadership through podcasts, keynotes, and written content that establishes genuine authority with the audiences that matter.

Global Campaign Execution — Cross-channel programs that translate narrative strategy into awareness and demand

Digital Experience — Story and UX working together. Interactive, high-performing digital experiences that deepen engagement and strengthen brand authority.

Team and Operational Leadership — Building AI-enabled marketing organizations with clear systems, shared standards, and accountable outcomes.

RECENT PROFESSIONAL EXPERIENCE

Palo Alto Networks Logo

Senior Director, Content Marketing & Thought Leadership | Threat Vector Podcast Host Palo Alto Networks | May 2022 – Present

Built the narrative infrastructure for Unit 42 and Cortex, two of Palo Alto Networks' most visible and distinct brands. Designed the story systems connecting threat research, product positioning, executive communications, and customer storytelling into programs that influenced pipeline, expanded strategic accounts, and built durable authority in cybersecurity.

  • Threat Vector Podcast | Built from a blank brief into the company's flagship thought leadership program: Influenced $1.1B+ in bookings across hundreds of accounts, reaching 1.25M+ downloads and reached #2 in US Technology podcasts. Consistently recognized as an industry-leading program, including Marquee Award, AVA Digital Award, Hermes Creative Awards, and finalist honors from SANS Difference Makers and the Zenith Awards.

  • Symphony 2025 | Global Event: Directed the award-winning global event, generating $135M+ in pipeline and 24K+ leads, achieving 95% attendee satisfaction. Designed an integrated GTM approach aligning AMER, EMEA, and APJ field priorities with quarterly revenue goals.

  • Interactive Product Engagement: Launched an immersive product tour model that increased time-on-page 634%, significantly boosting product interest and engagement from technical audiences.

  • Flagship Report Overhaul: Redefined key industry reports by removing gates and creating interactive experiences, driving 20x increase in readership and enhancing brand authority in cybersecurity.

Editor in Chief IBM Security | February 2020 – December 2021

Owned the editorial voice and narrative strategy for IBM Security's global content program, including flagship research properties that had become some of the most widely read documents in cybersecurity. The work was not about producing content. It was about building the story architecture that made complex, high-stakes research worth returning to year after year.

  • Cost of a Data Breach Report: Defined the editorial strategy for the industry's most cited cybersecurity research. Generated $192M in attributable pipeline and 68% organic growth over five years by building a narrative that practitioners and executives trusted enough to share, cite, and act on.

  • Threat Intelligence Index: Led narrative redesign that drove a 3x increase in organic page views and 64% growth in click-through rates.

  • Brand Voice and Identity: Defined the voice, editorial standards, and visual identity for IBM Security's executive communications and flagship campaigns. Built the foundation that made the brand's research recognizable and credible across the industry.

  • IBM Security Summit: Designed a CEO-level virtual event narrative that progressed $10M+ in pipeline by aligning story with executive decision-making priorities.

All Prior Roles

IBM | July 2016 - May 2022 Chief of Staff, Host of the Security Intelligence Podcast, Editor In Chief, Program Director, Senior Design Lead Salesforce | March 2014 – July 2016 | Experience Strategy Lead, Global Solutions Design Manager Cynergy Systems | April 2011 – March 2014 | Experience Lead TechSmith Corp. | July 2007 – May 2011 | Senior Web Designer Valparaiso University | June 2003 – July 2007 | Associate Director of Electronic Communications, Adjunct Instructor

Education: Bachelor of Arts in CommunicationValparaiso University

Certifications IBM Security & Privacy by Design Foundations | IBM Design Thinking Practitioner | IBM Certified First-Line Manager | Content Strategy for Professionals, Coursera | 85 Salesforce Badges across Business User, Administrator, and Developer tracks

Recognition: 2025 Marquee Award, Most Influential Cyber Podcast | AVA Digital Gold Award | Hermes Creative Gold, Symphony 2025 | Hermes Creative Honorable Mention, Threat Vector | SANS Difference Makers Finalist | Zenith Awards Finalist 2014 Salesforce Marketing Cloud Innovation Award

Patents: Inventor on 13 U.S. patents covering GUI innovation, searchability, diagnostics, and display systems (6 utility, 7 design).

Speaking: IDMLC Conference 2025, CyberMarketing Con 2024