I inspire action and connection through strategic storytelling and innovation—built for scale in global tech.


CORE COMPETENCIES

  • Global Content Strategy & Brand Leadership: Creating high-impact narratives that grow brand awareness, audience engagement, and market leadership.

  • Pipeline Growth through Storytelling: Driving multimillion-dollar impact by aligning user experiences with go-to-market strategies.

  • Cross-functional Leadership & Scalable Marketing Infrastructure: Leading global teams and building workflows that maximize marketing efficiency.

  • Customer-Centered UX & Product Innovation: Developing immersive experiences that increase engagement and support product adoption.

PROFESSIONAL EXPERIENCE

Palo Alto Networks Logo

Director of Content & Thought Leadership, Threat Vector Podcast Host

May 2022 – Present

At Palo Alto Networks, I’ve aligned content strategy with product launches and brand goals to expand market presence globally, leveraging storytelling and innovative experiences to engage new audiences and elevate Palo Altos Networks leadership in cybersecurity.

  • Global Awareness through Podcasting: Launched the Threat Vector Podcast, attracting 100,000+ monthly listeners, solidifying the platform as a cornerstone of Palo Alto Networks' thought leadership.

  • UX Innovation for Deeper Engagement: Introduced an immersive product tour model, resulting in a 634% increase in time-on-page and amplifying product interest.

  • Frictionless Thought Leadership: Directed the redesign of marquee threat reports, removing access gates and creating interactive experiences that drove a 20x increase in readership.

  • Led Symphony 2025, a Global Virtual Event: Spearheaded Cortex Symphony, a virtual event, generating $135M+ in pipeline and 24,000+ leads. Achieved 95% attendee satisfaction, with 82% rating the event as completely satisfactory—establishing Symphony as a pivotal engagement for customers and prospects.

  • Team Leadership & Growth: Managed global content teams, mentored rising talent, and developed content infrastructure that supports ambitious marketing targets.

IBM logo

Editor in Chief (promoted from Program Director)

February 2020 – December 2021

Led global content strategy, generating hundreds of millions in pipeline and double digit organic growth through thought leadership campaigns like the Cost of a Data Breach Report. Aligned content with business goals to enhance brand engagement, drive virtual events, and strengthen IBM’s market leadership.

  • Record-breaking Growth: Achieved 68% organic growth and generated $192M in pipeline impact over five years with campaigns like the Cost of a Data Breach Report.

  • Engagement through Thought Leadership: Led the Threat Intelligence Index, achieving a 3x increase in organic page views and 64% growth in click-through rates.

  • Pipeline Acceleration through Virtual Events: Collaborated with executives to design the IBM Security Summit, a CEO-level event that progressed $10M+ in pipeline.

Chief of Staff to General Manager

December 2021 – May 2022

  • Maximized executive impact by streamlining decision-making and connecting cross-functional workstreams for faster execution.

Program Director

October 2019 – February 2020

  • Developed strategic product narratives and aligned content with quarterly innovation roadmaps, influencing board-level discussions.

Senior Design Lead

July 2016 – July 2017

  • Drove Strategic Product Design: Spearheaded the creation of a data-driven dashboard that provided CISOs with real-time visibility into risk metrics, improving decision-making and strategic planning.

Salesforce Logo

Manager, Global Solutions Design

March 2014 – March 2015

  • Drove $12M in New Business: Created customer-centric experiences that secured $12M in revenue within the first year.

  • Global Team Leadership: Recruited and developed a high-performing team that produced scalable, repeatable sales assets to accelerate deal closures

All Previous Roles

IBM | July 2016 - May 2022
Chief of Staff, Host of the Security Intelligence Podcast, Editor In Chief, Program Director, Senior Design Lead

Salesforce | March 2014 - July 2016
Experience Strategy Lead, Global Solutions Design Manager

Cynergy Systems| April 2011 – March 2014
Experience Lead

TechSmith Corp. | July 2007 – May 2011
Senior Web Designer

Valparaiso University | June 2003 – July 2007
Associate Dir. of Electronic Communications, Adjunct Instructor 


Patents: 9,153,078 | D745,029 | D746,316 | D746,323 | D747,734 | D749,623 | 9,299,197 | D757,059 | D770,462 | D745,029 | 9,563,985 | 9,595,140 | 9,613,469 | 9,858,731

Public Speaking: CyberMarketing Con 2024

Education: Bachelor of Arts in Communication Valparaiso University