I activate business strategies through storytelling and innovative experiences, driving revenue, trust, and market relevance across global tech markets.
CORE COMPETENCIES
Global Content Strategy & Brand Leadership: Creating high-impact narratives that grow brand awareness, audience engagement, and market leadership.
Pipeline Growth through Storytelling: Driving multimillion-dollar impact by aligning user experiences with go-to-market strategies.
Cross-functional Leadership & Scalable Marketing Infrastructure: Leading global teams and building workflows that maximize marketing efficiency.
Customer-Centered UX & Product Innovation: Developing immersive experiences that increase engagement and support product adoption.
PROFESSIONAL EXPERIENCE
Director of Content & Thought Leadership, Threat Vector Podcast Host
May 2022 – Present
At Palo Alto Networks, I aligned content strategy with product launches and brand goals to expand market presence globally, leveraging storytelling and innovative experiences to engage new audiences and elevate Palo Alto’s leadership in cybersecurity.
Global Awareness through Podcasting: Launched the Threat Vector Podcast, attracting 30,000+ monthly listeners, solidifying the platform as a cornerstone of Palo Alto Networks' thought leadership.
UX Innovation for Deeper Engagement: Introduced an immersive product tour model, resulting in a 634% increase in time-on-page and amplifying product interest.
Frictionless Thought Leadership: Directed the redesign of reports, removing access gates and creating interactive experiences that drove a 20x increase in readership.
Led Symphony, a Global Virtual Event: Spearheaded the Symphony virtual event, generating $135M+ in pipeline and 18,000+ leads. Achieved 78% attendee satisfaction, with 82% rating the event as completely satisfactory—establishing Symphony as a pivotal engagement for customers and prospects.
Team Leadership & Growth: Managed global content teams, mentored rising talent, and developed content infrastructure that supports ambitious marketing targets.
Editor in Chief (promoted from Program Director)
February 2020 – December 2021
Led global content strategy, generating hundreds of millions in pipeline and double digit organic growth through thought leadership campaigns like the Cost of a Data Breach Report. Aligned content with business goals to enhance brand engagement, drive virtual events, and strengthen IBM’s market leadership.
Record-breaking Growth: Achieved 68% organic growth and generated $192M in pipeline impact over five years with campaigns like the Cost of a Data Breach Report.
Engagement through Thought Leadership: Led the Threat Intelligence Index, achieving a 3x increase in organic page views and 64% growth in click-through rates.
Pipeline Acceleration through Virtual Events: Collaborated with executives to design the IBM Security Summit, a CEO-level event that progressed $10M+ in pipeline.
Chief of Staff to General Manager
December 2021 – May 2022
Maximized executive impact by streamlining decision-making and connecting cross-functional workstreams for faster execution.
Program Director
October 2019 – February 2020
Developed strategic product narratives and aligned content with quarterly innovation roadmaps, influencing board-level discussions.
Senior Design Lead
July 2016 – July 2017
Drove Strategic Product Design: Spearheaded the creation of a data-driven dashboard that provided CISOs with real-time visibility into risk metrics, improving decision-making and strategic planning.
Manager, Global Solutions Design
March 2014 – March 2015
Drove $12M in New Business: Created customer-centric experiences that secured $12M in revenue within the first year.
Global Team Leadership: Recruited and developed a high-performing team that produced scalable, repeatable sales assets to accelerate deal closures
All Previous RolesIBM | July 2016 - May 2022
Chief of Staff, Host of the Security Intelligence Podcast, Editor In Chief, Program Director, Senior Design Lead
Salesforce | March 2014 - July 2016
Experience Strategy Lead, Global Solutions Design Manager
Cynergy Systems, Inc | April 2011 – March 2014
Experience Lead
TechSmith Corp. | July 2007 – May 2011
Senior Web Designer
Valparaiso University | June 2003 – July 2007
Associate Dir. of Electronic Communications, Adjunct Instructor
(517) 898-8878 | davidrmoulton@mac.com | linkedin.com/in/davidrmoulton/