My Work Is In Storytelling And Desgin
Symphony 2025
Led the strategic evolution for Symphony 2025, transforming content into a cohesive, narrative-driven experience that set a new benchmark for events company-wide.
Oversaw the transition to in-house tools, streamlining execution while identifying key UX improvements for future optimization. Served as the event host, contributing to an engaging experience that achieved a 95% satisfaction rating. With registrations surpassing the 20,000 stretch goal, Symphony’s success has redefined event standards, paving the way for even more impactful storytelling and platform innovation in the future.
Role: Director, Content Marketing & Thought Leadership, Palo Alto Networks
Project Type: Marketing
Directed the modernization and design of the Unit 42 Threat Research Center. The previous blog-style site received massive daily traffic but had not been updated with modern capabilities or branding. I was the lead stakeholder for information architecture, design, UX, branding, and engagement. The redesign led to an immediate 5% drop in bounce rate and increased time on site by more than 48%.
Role: Director, Content Marketing & Thought Leadership, Palo Alto Networks
Project Type: Marketing
Connecting the Audience to Benefits Through Storytelling
Directed the creation of the Cortex XSIAM product tour and inspired the rest of the company with a narrative-based, visually driven tour model. The tour walks visitors through a “day in the life” of a SecOps professional, allowing them to see the benefits of the XSIAM platform in context. The experience won internal recognition and accolades and has quickly been copied by other products and business units.
Role: Director, Content Marketing & Thought Leadership, Palo Alto Networks
Project Type: Marketing
Security Insights. Free For All
Directed content and design of the Unit 42 Incident Response Report 2024 and released it as an interactive, unrestricted (no gates) report. The report achieved a massive increase in readership and provided user-based behavior feedback to guide editorial focus and investment.
Role: Director, Content Marketing & Thought Leadership, Palo Alto Networks
Project Type: Marketing
Tapping Into Nostalgia While Gamifying Learning
Directed the creation of the Cortex SecOpsCommand video game, which showcases the Cortex XSIAM platform. The video game teaches players about the platform and its capabilities, and it has quickly become an event and social media favorite.
Role: Director, Content Marketing & Thought Leadership, Palo Alto Networks
Project Type: Marketing
Storytelling with Executive Keynotes
Created presentations and wrote speeches for top IBM Security executives to present on the biggest stages. Collaborated with executives and their teams to customize the story and messaging and provided coaching for delivery.
Role: Program Manager, IBM Security
Project Type: Marketing
Security and Risk Management At A Glance
I led the design of the CISO Risk Dashboard for IBM Security. The dashboard is a snapshot of security and business data combined into glanceable cards and data visualizations. This allowed enterprise security leaders to communicate risk with the business and efficiently direct security, IT, and line-of-business teams in reducing or removing critical risks.
Role: Design Lead, IBM Security Design
Project Type: Product Design
Interactive Stories Drive Sales
Created and launched custom interactive e-books for strategic global sales. These personalized tools assisted the team in generating more than $12 million in sales in less than a year.
Role: Manager, Global Solutions Engineering, Salesforce Marketing Cloud
Project Type: In-house
The iBooks project won the Orange Award for Innovation.
Custom Android Experience for Automotive Technicians
Created layouts, interactions, and visuals for a custom Android device, ENCORE, the innovative tablet for car mechanics from BOSCH.
Role: Experience Lead, Cynergy
Project Type: Consulting, Mobile, Android
Highlight: Thirteen patents issued